The Major Responsibilities Of The Chief Technology Officer

The Chief Technology Officer is often known as the CTO. The CTO is a high ranking corporate officer who reports to the CEO of the organization.  The job responsibilities of the CTO are so versatile that they often overlap with the responsibilities of the CIO and CSO (Chief Science Officer). Based on the size and revenue generated, an organization may have all three or lesser information officers that perform a multitude of crucial technology related operations across the organization.

The key responsibilities of the CTO may be explored as follows:

  • Identify the opportunities and risks associated with the business
  • Monitor and manage the research and development section of the company
  • Actively participate in the corporate governance across manufacturing industries and others.
  • Effectively manage the technology strategy and communicate the same to the strategy partners including investors, partners and employees.

Besides, the CTO is responsible for maintenance of technology standards and compliance with the set norms and regulations across industries. The key job responsibilities change based on the type of the organization. However, their responsibilities are along the lines of technological advancements, regulation and timely up gradation.

Here is a peek look at the other responsibilities of the CTO:

Monitor and effectively manage the technological blocks:

The CTO is well versed in technology related aspects hence his responsibilities include helping teams to choose the best technology protocols to manage products and services available.

Validate the tech road map:

Often, the validation process is a tricky one as products are transformed depending on the changing market trends. The CTO and his team ought to design a tech road map to get to the crux of the technological solution. This helps effective validation of products and offerings.

Assessing the Code Quality:

Big, small and medium size companies have varied dynamics that are subject to change. These changes may happen too fast and when subject experts like the CTO handle the code reviewing aspect, the processes get streamlined.
In addition to the above, the CTO should be able to understand the changing market trends. The technological officer is a key official responsible for constructing a pragmatic approach to build a cost effective module that will help the business to grow.  Additionally with his technical prowess, the CTO may analyze cost benefits and act as the deciding factor for start-ups.

CTO At The Operational Level:

Being the technical backbone of the organization, the CTO provides technical support and training and he is responsible for maintaining the industry best practices at all times.  At the operational level the role of the CTO is unique as he has to maintain the technology standards and follow it up with the latest and changing industry trends. Ensuring cost effective procedures ensue throughout the production and distribution phases are among the crucial steps that determine the success of the CTO`s functions, responsibilities and effective role in the organization.

Why is the CTO indispensable across organizations?

The CTO is responsible to share knowledge and mentor the knowledge pool of the organization. He ensures that technical knowledge sharing happens at different levels. He resolves and develops the annual operating and capital budgets that may be ideally utilized for operational activities. Besides, the CTO oversees processes involved in recruitment, candidate retention and more. You may reach such enterprising CTOs for effective business communication at their respective email addresses by investing in the CTO mailing list from Dunlopmarketing. The databases are collated from reliable sources and verified for higher levels of accuracy and assured campaign success.

The CTO has a diverse role across organizations. He works to ensure the companies technological processes thereby adding a responsible social essence to the quintessential CTO job responsibilities.

Written By Andrea Price

For Dunlopmarketing

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Healthcare Email Databases- How They Help The Healthcare Sector

The healthcare industry is undergoing digitization at a rapid pace. As a result there is tremendous transformation from paper to electronic records. Thus healthcare databases are gaining popularity. A well-researched and verified database is the first step to using good data for business communication, maintaining health records and more.

What is a Healthcare Database?

Database is the collection of data that is organized for storage. It is ready to be accessed and retrieved at any point of time. Healthcare databases have replaced paper documents, file folders and filing cabinets. Healthcare businesses including suppliers, pharmaceuticals or medical labs find healthcare databases highly useful as it helps key decision makers to communicate marketing messages effectively. Modern digital marketing service packages are the ideal investments and they help in effective brand promotion, lead generation and much more. They are effective tools that help marketers achieve their business goals successfully.

The key advantages of using healthcare databases:

  • Healthcare databases facilitate effective storage of data that may be stored and retrieved effectively.
  • The front-end software ensures data integrity and since the data is electronic it allows quick and accurate processing of transaction like lab results and payment claims to list a few.
  • The digitization of healthcare databases has shed light on the fact that the amount of data that healthcare centers are able to store is massive and the huge data repositories will enforce cost effective healthcare.
  • The exhaustive healthcare industry has thousands of healthcare lists of decision makers from Health Care Services, Care Facilities, Medical & Diagnostic Laboratories, Physical Therapists and more. With the authentic lists, marketers may choose the right step of the ladder to reach decision makers, retrieve data and more.
  • Authentic mailing lists foster trust and marketers may effectively promote products and services without any delays.
  • Promotion, sale and marketing products in the niche category is now so easy with our valid mailing lists.
  • Most recipients of mailers, and other promotional offers become dependent on them to get educated on the latest launches and enticing offers.

The opt-in email lists are trending and at Dunlopmarketing we have an exhaustive repository of healthcare lists that will help marketers reach their targeted audience effectively.

Disadvantages of healthcare mailing lists:

The manner in which healthcare lists network in the market is yet to show its results.

Poor data may adversely impact the outcome of the campaigns and result in bad sender reputation for marketers.

Lack of technical support to maintain and retrieve records makes it impossible for marketers, healthcare record keepers and more to maintain records.

Overcome the challenges by transforming weaknesses into strengths and threats into opportunities by ensuring that as marketers and investors in healthcare lists you also keep yourself updated on the latest trends. It also helps to:

  • Stay abreast on the target audience
  • Reach healthcare professionals including doctors and nurses
  • Explore a multitude of distribution opportunities through extensive market research
  • Get high-quality data for higher deliverables and assured campaign success

Whatever be the reason to choose digitized databases, Dunlopmarketing provides exhaustive lists of healthcare decision makers for successful campaigns, brand building and higher business revenue.

Top 4 Changing Work Trends in the Nursing Profession

To do what nobody else will do, a way that nobody else can do, in spite of all we go through; that is to be a nurse”- Rawsi Williams ( Veteran Registered Nurse and Attorney)

The healthcare profession worldwide is witnessing an impeccable transformation owing to the advancement in technology and an ever-changing patient population. Did you know that in the US alone there will be huge demand for nursing profession in the years to come? According to the Bureau of Labor Statistics, the US will need over 1 million new nurses by 2022.  This huge demand for nurses is driving the educational offering. Multiple online nursing and short term courses are mushrooming and gaining popularity like never before. This offers unmatched flexibility for nurses to hone their skills whilst pursuing a career.


Nurses- Art of Selfless Service


Distribution of Services Across Facilities.(Source:

Nurses are in the front line of many of the technological progresses that are witnessed worldwide. Thus nursing is becoming increasingly complex. There are prominent nursing trends that have taken the healthcare domain by storm. Some of the trends are explored below.

As the baby boomer generation is aging, there are more people in the USA entering the health care system for medical care. With the influx of  more patients, nursing is set to get complex and nurses worldwide will have to excel despite fewer resources. Older employees will retire and there may be an acute shortage of staff to provide patient care at healthcare facilities.

Here is a look at the healthcare trends that will affect American nurses through 2016 and beyond.

Shortage of Nursing Staff:

Advancement in technology has impacted the career options that are there for nurses today. Aspirants may often choose other paramedical courses over nursing resulting in shortage of the number of nurses. In the USA over 50% of nurses are over the age of 50, which reiterates the need to fill a lot of empty positions in the coming years.

The new group of nurses will fill the position of the retiring ones. They are definitely going to be more ethnically diverse and tech-savvy which undeniably is an advantage to the healthcare sector.

More Jobs Outside The Hospital:

The ‘Affordable Care Act’ has transformed the way the older population is going to be cared for. The elderly wish to stay at home rather than at hospitals. This demand has resulted in hospitals opening up facilities like assisted living and rehab centers.

Thus employment opportunities for nurses have gone beyond hospitals to geriatrics, palliative and hospice care. The education system has to thus prepare nurses for a wide range of roles.

The Predominant Role of Technology:

Education prepares nurses to be better equipped to face technological challenges at the workplace. They are often exposed to simulators across school settings so they can practise before dealing with a patient face to face. Additionally, simulations may be used to asses a nursing student`s skills.

The emergence and adoption of electronic health records has changed the face of health care data management. Ever since the EHR systems have been going mobile, nurses are able to pull up records at any point of care and not necessarily at the nursing work station.

Increased Interaction of Nurses With Other Healthcare Providers:

“Chronic diseases were responsible for 7 of 10 deaths in 2010” as per reports by Centres for Disease control and Prevention. During that time treating people with chronic disorders accounted to 86% of the nation`s health care costs.

In the current health care scenario, nurses have decision making powers to decide on the type of care to be provided to patients based on the patient`s health record. These changing trends will offer nurses the opportunity to interact with and chart out collaborative programs in the best interests of the patient. During emergencies when there may be a shortage of providers, nurses will play a predominant role to ensure that patients are able to take care of themselves at home or any other facility.

In a bid to help nurses cope with the many challenges they face at work, the healthcare sector is working towards ensuring a better environment for nurses. The following objectives put forth by the healthcare domain will help us understand the steps outlined for enhancing the work experience for nurses worldwide:

Foster a Safe Work Environment:

Nurses today work in complex and stressful work environments and they are subjected to life threatening situations like viral outbreaks, other epidemics and workplace dangers. Nurses are thus being educated on the hazards and the best ways to cope with them.

Collective Healthcare

Owing to the Affordable Care Act, nurses are now employed across team based environments. Such collaborative care system included nursing professionals, pharmacists and social groups to share the data so as to augment the quality of patient care. Reach leading decision making nurses with nurse email list from Dunlopmarketing.

The future of nurses is bright and the demand for medical care will open new and bigger opportunities for aspirants and nurses. Whether its travel nurses that wok and travel to different parts of the world, or special care nurses that acquire new skills while pursuing jobs, the work trends for nurses have witnessed changes like never before. The changing trends will add to their professional credibility.

Child Day Care Services –The Burgeoning World Of Child Care

Child care is an umbrella term used for professional child supervision for children in the age groups of six weeks to thirteen years. It is the action or skill that is involved in caring for a child and the domain covers a wide spectrum of activities that may be educational, social or cultural. In the United States, child care can cost up to $15,000 for a year. The child care providers undergo extensive training and are CPR certified. It is gaining huge popularity as the child day care system plays a significant role in the child`s growth and development.

Early child care often gets overlooked during the child`s growing years. Since child care providers are our children`s first teachers they play an important role in the early education of the child. Good care for the child from a really young age has a huge impact on the future of the child`s educational journey.

Creative learning at child care facility

Child care centers nurture creative learning. Invest in child-care services email list


There are three major types of day care facilities that have gained popularity over the years.

  • Licensed home day care
  • In-home care
  • Center based care

Licensed home day care:

Licensed home day care is the type of care provided to a group of children at the home of a caregiver. This type of child care facility is relatively smaller in size and provides families the same securities as one would find across the day care centre. It however offers the benefits of flexible hours and lower costs along with enhanced cultural compatibility.

In-home care:

This is the type of child care provided by nannies or friends and family and the child is watched inside the own home or at the caregiver`s home. In-home care provides higher levels of interaction with the caregiver thereby forming a close bond.

Center-based care:

The child care system that relies on centre-based care is a promising step to foster overall growth and development of a child. The customer centric philosophy is often infused within the entire organization. These centers are open for set hours and provide standardized and regulated system of care for children. The center based care is also known as commercial care center.

The major advantages of opting for professionally run day care centers are that they foster the development of the child and the regulated system across day care facilities help in the overall growth and developmental process.

At the regulated and systematically run child care facilities, children imbibe qualities of self-reliance and learn the art of time management and self-discipline. They also learn the art of socializing and inculcate good reading skills. If you wish to know more about child care facilities, purchase mailing list of child care centers across the USA, UK and other parts of the world from Dunlopmarketing. The databases are collated from reliable global sources and verified for highest levels of accuracy.  The authentic and highly responsive databases on Child Day Care Services include the most up-to-date and receptive data for successful campaigns. Stay ahead and stay abreast on the most promising child care centers by choosing to invest now.

Fortune 1000 Companies- A Peek Into The Latest Trends

Fortune 1000 companies are the largest companies across the USA that generate highest revenue.  The coveted Fortune Magazine has been publishing a popular list of Top 1000 publicly and privately held companies. The ranking is purely based on the gross revenue and the list has been published for the last 61 years. Some of the popular organizations that have consistently made it to the list include Wal-Mart, Apple Inc., AT&T, The Boeing Company, Google, Merck, Goldman Sachs, Aramark, Marriott International and many more. The common link across these high brand value companies is that they are a part of the prestigious fortune 1000 companies.

What is fortune 1000?

Fortune 1000 is a list created by Fortune magazine. It details the 1,000 largest companies in the United States based on revenue. It is not based on market cap or enterprise value and depends solely on gross revenue. It is considered an important and prestigious list and the annual publishing garners keen interest across the business community for those who follow the business world are keen to track the latest happenings in the business world.

Knowing more about the Fortune 1000 companies will give a better understanding of the latest business trends and will give business enthusiasts a peek into the world of the companies that generated the highest revenue. A look at the latest trends helps in comprehending the business cycle and investments. It gives a preview of the following:

  • The predominant buying cycles by industry
  • Inherent and acquired IT budgets, budget change, and other initiatives.
  • Extent of cloud computing adoption
  • The different storage environments and trends
  • Utilization of big data and its associated trends
  • The changing geographic trends

A look at the current technology and buying tendencies assist marketers to build smart sales and marketing strategies to help foster business growth and get maximum profits. According to a study of Fortune 1000 companies based on the current budgeted initiative and the inclusion of technologies, the findings are as below:

  • 52% of Fortune 1000 companies employ one to four budgeted IT initiatives.
  • 7% have over five budgeted IT projects.
  • 41% have 0 budgeted initiatives.

The research reports that the transportation/utilities vertical has the highest buying activity at a whopping 73%. The wholesale/retail is at the second position with 55%.  The report also has some good news for software marketers. A rising percentage of retail companies are investing in cloud computing and this sure comes as a great business news for marketers associated with it.

Besides, research also sheds light on equally enlightening trends like the significance of big data and their specified use across the Fortune 1000 companies. If you wish to reach key decision makers across the industries that made it to the elite list, why not invest in valid and accurate fortune 1000 industry executives email list? Designed with precision, the comprehensive database from Dunlopmarketing will help marketers reach key decision makers to effectively promote the offers to the targeted audience.

The significance of Accounting and Bookkeeping

Accounting or bookkeeping is the meticulous art of money management.  Often, the word accountant, triggers images of bespectacled professionals who are good with numbers. Accountants are integral to any organization that believes in smart expenditures and smarter maintenance of the records. Accounting or bookkeeping facilitates the smooth financial functioning across organizations.

The accountant is the financial backbone of the business and his responsibilities range from book keeping to evaluating the account to preparing the financial reports and providing expert advice on the tax evaluation and investment plans. There is however a slight difference in accounting and book keeping. The process of accounting involves articulate recording, interpreting, classifying, reporting and summarizing financial data. Book keeping on the other hand, involves the process of recording the financial transaction. Since maintaining records of financial transaction is crucial to accounting, bookkeeping is known as the foundation of the accounting process.

The advantages of accounting and bookkeeping:

Assists in financial management and analysis

Larger companies, medium and small business enterprises often need the assistance of qualified accountants to help them manage the resources effectively so as to ensure systematic follow-ups and effective and timely payment for suppliers. Effective accounting and book keeping ensure accurate cash flow management.

Bookkeeping helps track tax obligations

Organized balance sheet helps in effective management of tax returns and cash flow and the evaluation of profits and loss. Tax advisors are the people to turn to for sound advice on tax management.

Assists in Business Planning

The accurately maintained balance sheet helps measure the profit and losses incurred, to monitor the track that the company is on. Accurate financial analysis helps the business to strategically move forward.

Efficient and error free Record Keeping that complies with the legal norms:

Timely book keeping ensures that marketers are able to retrieve data especially during the time of audit.

The major difference between accounting and bookkeeping:

Bookkeeping is the meticulous approach of recording the expenditure and investments and keeping track of the profits or losses incurred. Purchase of services or goods are also recorded to assist for future business ventures. Bookkeeping is generalised and shows the estimates and may not always focus on accurate figures. On the other hand, accounting is distinguished from bookkeeping as it provides more detailed records with meticulously scrutinized entries. Accounting is accurate and meticulous.  Reach leading accountants from different parts of the world by investing in the accountants email database from Dunlopmarketing, a pioneer in email database management.

Although distinct, accounting and bookkeeping are integral to efficient financial management so much so that they are like the two sides of a coin. They pave the way for knowing the actual financial status and help businesses to understand the pitfalls and work on it competently.


Impact of Social Media on Travel and Tourism Industry

In the contemporary world, social media has become quite impactful with regards to every industry across the globe, and having said that, the travel and tourism sector is no exception. The influence that social media has on the travel bookings of wanderlusts is massive, right from researching on the various untraveled destinations to selecting affordable yet good hotels. According to a recent market survey, 38% of US travelers and 64% of non-US travelers have taken to social networking while travelling. Modern-day travelers make effective use of social media platforms like Facebook, Twitter, Pinterest, Instagram etc. to research, review and also to purchase travel packages. With time, the travel industry has become revolutionized with the help of social media as it offers you first-hand experience in the form of check-ins, informative photographs on destinations, stays and post the trip-status updates.

Let us glance through the benefits social media offers to the travel and tourism industry hereon:

Keeping a tab on your competitors

With each passing day, competition increases exponentially in the travel and tourism sector, which raises the potential this sector has in regards to growth and economic development. It is always a good idea to keep an eye on your competitors and take a note of their business strategies if you wish to gain great marketing opportunities and stay ahead in the league. You can visit the social media pages of your business rivals in order to get an inkling as to what they are doing or not doing. For instance, F5 Escapes has recently come up as a blooming all women’s travel group that has remarkable followers online, say Facebook and Twitter.

Identifying, understanding and engaging with your audience

It is very important to have a clear understanding of the requisites and demands of customers in order to reach out to them. Gone are the days of traditional marketing, wherein identifying a potential audience base was not an easy thing. With the advent of social media, understanding your targeted audiences and interacting with them have certainly become more productive. With social media, one can interact with a massive online crowd, respond to comments, ask questions, resolve queries and post useful content. By paying close attention to online conversations, you too can surely have a thorough understanding of your audiences’ needs. The data that social media networks gather for you shall enhance your marketing strategies and render a loyal customer base.

Recognizing your brand advocates

You may come across a few customers who voluntarily discuss and share details about your brand, product or services, provocating audience comments, more follows, etc. This one kind of referral marketing which may include article share, email and video sharing, fostering the ‘word of mouth’ messages to others. These type of referral marketers are also known as brand advocates.

Coming back to ‘word of the mouth’ or WOM, it is imperative for any developing business. Since, people search for reviews before booking a hotel or visiting a restaurant, the impartial reviews by the brand advocates shall lend a helping hand to your marketing.

Smooth, great and hassle-free customer service

 Customer service plays a great role in the success of travel and tourism business. A great and seamless customer service creates a world of difference by ensuring that your existing customers are retained as well as new customers are acquired. You can deliver optimum customer service by giving prompt response to customer queries and by resolving them across your social media brand pages. You can also strike a post-vacation conversation with a traveler to discuss about their experience with last-minute travel booking or may also send a survey for useful feedback and reviews as this can impact the decisions of others in choosing your services.

Social media has surely revolutionized the travel and tourism industry to a great extent. As per research, almost 80% of travelers across the globe have claimed that they followed reviews updated online by their social media friends. Owing to various benefits that social media offers, travel and tourism industry executives have started using it extensively for branding and marketing of their services. What they get in return are immense profits and a broader customer base.

Created for: Dunlopmarketing (Website: by Andrea Price

List Source: Travel Agencies Executives Email List

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