High income consumers and their influence on wage inequality in the U.S.

The global landscape of wealth management is changing and the emerging markets are flooded with high income shoppers. The high income consumer market is flooded with products and services that cater to an elite audience. It is important to note that high income shoppers are active consumers of luxury goods. This also makes marketers ponder over the outcome of such spending and its impact on the U.S. economy. To begin with, high income consumers are a part of the elite group of spenders that look for premium quality products and do not think twice before splurging on exclusive brands. According to research, majority of U.S workers work in industries that earn close to 10% of revenue from sales to elite households. This invariably has many consequences for the economy and U.S. workers.

High Income Image

High Income Consumers

The rising dependency on high net worth consumers leads to unequal gaps in consumption and it is almost synonymous with inequality. Majority of American have still not attained a major spending power while the miniscule percentage of consumers have managed to spend lavishly. According to research, the consumer spending by the top 5% of income recipients has increased at a rate of 5.2% per annum while the spending by the bottom 95% grew by a meagre 2.8% hinting at disproportionate growth among high-income consumers. This in turn hints at the fact that U.S. economy caters significantly to the elite spenders and less to the remaining majority of shoppers.

Focus on elite consumers leading to inequality- an empirical view:

There is tremendous wage inequality in the industry and it is quite dependent on the elite consumers. The difference depends totally on the degree to which the U.S industries rely on elite consumers. Tests were conducted on 252 different industries on elite consumers and the findings are as follows:

  • Industries that cater to high-income consumers have displayed higher levels of wage inequality as compared to industries that are reliant on less affluent consumers.
  • The impact of affluent consumers may be explained owing to some differences that are present among other industries that include education or occupation of the workers. Despite taking the help of statistical techniques, the difference continues to hold, and unequal spending is directly proportional to wage gaps in the industry.

The disproportionate growth of high-income consumers- how it impacts the U.S. economy

The disproportionate growth of high income consumers is hinting at the fact that the U.S economy is emphasising more on the preference of elite spenders. Majority of US workers are now employed in industries that earn 10% of the revenue from sales to high income households. When a significant percentage of industries target high income consumers, more businesses and more jobs would rely on the purchase decisions of elite consumers. The rising elite demand for high-end products and services may also widen the gap between workers across industries and firms.

It is up to the Americans and consumers in general to focus on all type of consumer goods- the ones that are basic and the ones that are created for the elite audiences. People from different economic strata must come together to choose basic goods and services along with the premium ones. This may, to a certain extent, reduce inequality in wages and focus on making America free of wage gaps thereby fostering a stronger economy and an even stronger society.

Written By Andrea Price

For Dunlopmarketing

Contact us for more information.

Write to us at info@dunlopmarketing.com

Call us Toll Free: 800 310 8349



Top 5 Challenges Faced by CIO in 2017

The Chief Information Officer or CIO has a really challenging job. In recent times, digitization has changed the business landscape phenomenally. Organizations have been looking at reinventing themselves digitally while promoting security against threats and more. To put it in a nutshell, CIOs are facing challenges that include Cyber security, diversity, keeping things relevant and challenges in effectively managing stakeholders.

CIO Image

Chief Information Officer

The advancement in technology and different business models is the main reason behind the shift in global economic power. It has emphasized CIOs to stay ahead of the existing competitors. Equipped with multiple tools like cloud computing, analytics, various mobile applications, robotics and machine aided learning, the business opportunities have changed so have the costs involved. Significantly precise supply chains; vibrant and reliable personalized products and promotional campaigns which eventually leads to loyal customers are the major strategies that the CIO must pay heed to, in the coming years.
According to research by Forbes, the top 5 challenges that CIOs are going to face in 2017:

  1. Leading the company`s digital transformation

    Gone are the days when the CIOs were focussed on facilitating the company`s digital transformation. The time has come to ensure that CIOs are leading the digital transformation and going all out to bring about significant changes. According to reports by Gartner, almost 40% of respondents to the 2016 CIO Agenda survey are overseeing the digital transformation efforts while 60% of CIOs are still hanging on others coattails. 2017 is going to be a tough year ahead for CIOs who are not prepared to lead such transformational endeavours.
  2. 2017 is going for a more relevant customer experience than customer centricity:

    A business achieves maximum success when the top leaders take the initiative to reach their customers and interact with them through various platforms. Business savvy CIOs that take a keen interest in monitoring the sales, marketing and finance along with the operational aspects end up getting more out of their efforts. According to Deloitte’s global CIO survey, 57% of respondents chose “customers” as their top business priority. But only a meagre 45% of CIOs believed that their initiatives have helped augment the customer experience. In order to meet the tough challenges that lay ahead CIOs must commit to spending close to 20% of their time with customers. This will result in heads-up IT leadership.
  3. Make software and data analytics the center of the company:

    Time and again we read about the Internet of Things. It refers to the detailed process of collecting data from sensors and then analysing the data to get new insights and better market opportunities. It has been estimated that about a 50 billion things will be connected to the internet by 2020, irrespective of whether the company delivers packages or is a manufacturing hub. The CIO is responsible for putting things together.
  4. Strategize business plans effectively and do things faster:

    The speed of the business often determines the success and as digitization takes over there is a need to exploit newer opportunities faster. CIOs must take charge and work on delivering faster and respond to queries on time. Speeding up the business time is one of the most important aspects of ensuring that the business is on fast track growth and excels. With Cloud Computing changing the technological landscape of the business, speed has become integral to business. Companies today must operate at a different speed than they did years ago.
  5. Application development teams must be given the extra nudge for speed and agility:

    Digitization offers a set of challenges and as an avid CIO, are you confident that your team is equipped to handle the changes? Is your development team equipped to make changes to the environment quickly when there are change of plans? Most development organizations have cloud based platforms and development tools. The CIOs job is to ascertain that the business is ready to deploy production apps in Cloud.
    Modern CIOs that succeed in achieving the above objectives will be able to navigate their businesses along the path of success. They are bound to ring in higher revenue with a customer-focussed and digitally adept future.

Written By Andrea Price

For Dunlopmarketing

For authentic database on CIOs get the verified CIO email database from Dunlopmarketing- a pioneer in providing business databases. For more information write to the experts at: info@dunlopmarketing.com

Why Child Day Care Facility is So Important?

For working parents, child care becomes critically important factor in their ability to earn a living for their family. The economic reality is that most families today consist of working parents. Either both the parents are working and trying to juggle work schedules with caring for their children or a single parent doing it all on his own. For those parents who are unemployed, there are affordable child care options available.


Child Day Care Center

To many parents, day care is a necessity, but for some it also causes a feeling of guilt and stress for leaving their children in the hands of someone who they don’t even know. However, based on recent studies, young children can reap benefits from being placed in child care centres at an early age. Early childhood education has innumerable benefits, such as better, more equitable long-term outcomes for children of divergent economic backgrounds. Let’s discuss some of them:

  • Social development

Researchers have found that the quality of child care is important to the overall development of young minds. They are in need of consistent and emotional support. Choosing quality care becomes important for babies and toddlers, who need nurturing, safe environment to thrive. For this to happen, parents can ensure that their children are in high-quality childcare centers by looking for caregivers who are responsive and caring to children’s needs. These institutions provide a stimulating environment by engaging with children and talking and playing with them.

  • Making friends

According to a latest study, nearly 11 million children under the age of 5 in the United States are in some type of child care arrangement. They get the opportunity to learn socialization skills and are exposed on how to deal with different types of personalities and cultures. As a result, they develop the habit to share with other children and play together. It shapes their personality and they grow older, this may pave the way to make better relationships with their peers. Teaching children appropriate social skills, putting them together in a closely knitted peer surrounding creates opportunities for children to practice these skills.

  • Learning from the grass root level

Day care also offers children the chance to pull ahead in their scholastic goals. Although most of them do not offer formal classroom instruction, they have caring staff members who often help them in reading and introducing them to basic numbers, colours, and letters. High quality child care provides the much needed boost to excel in academic performance, and also foster the early acquisition of school readiness skills. They have better math, language and social skills.

  • Reduced stress

When your child is safe, given proper care, love, and stimulating environment, you don’t have to worry while you are away (at work). You are at peace that your child is getting the kind of care children need to have for leading a healthy, happy, and successful life.

  • A win-win for all

Children who attend day care may have a higher likelihood of future successes. Society, families, employers, communities, and the country as a whole benefit from high quality organized child care facilities. Fostering a healthy and successful future workforce is essential to everyone’s well-being.

We are listing out a few quality indicators that measure the conditions that generally foster a safe and stimulating environment for children.

  • Low teacher turnover
  • Age appropriate activities
  • Small size of group
  • Staff with good education and on-going training
  • Good health and safety practices
  • Healthy teacher/child interactions

Dunlop Marketing provides comprehensive and highly targeted database of contacts to reach Child Care Facility Providers. With our email list, you can get in touch with prospects and business decision makers who are likely to respond to your offer.

Written By Andrea Price

For Dunlopmarketing

Contact us for more information.

Write to us at info@dunlopmarketing.com

Call us Toll Free: 800 310 8349

Top 5 Challenges Faced By Nurses

Nursing is one of the most popular professions in the healthcare domain. Nurse is a healthcare professional engaged in the practise of nursing and providing care to the patients. Nurses have a highly responsible job of ensuring the safety, treatment and recovery of the sick and the injured.

Nurses work closely with physicians and therapists. Therefore they are the ideal candidates to assist in providing research assistance for a wide range of medical research projects.

The top 10 work hazards and other challenges faced by nurses:

Advanced Degrees

Registered nurses today ought to have higher degrees. Nurses are encouraged to pursue master`s degree. Therefore the ‘Doctor of Nursing’ degree has become more popular than ever before. Nursing profession is a rewarding one but it is also challenging as there are universal legislations to address the various concerns at the organizational and professional levels.

Inadequate Staffing

The healthcare costs are rising and there has been a decrease in the number of staff nurses. Increased job responsibilities often cause stress for nurses. Therefore in a bid to combat the issue, some states have adopted the legislation to fix a nurse-to-patient ratio.

Long Working Hours

Long working hours can be a hindrance to promotion of healthy work culture. At most healthcare centers nurses are made to work extra hours without suitable compensation. These trends have led to higher levels of dissatisfaction amongst the nursing professionals.

Inter-Professional Relationships

There may be many conflicting views about increasing job responsibilities and lack of respect from patients or peers.  The nursing relationships are often delicate as any discrepancy in the time spent at the ward or more leisure hours may result in conflicts with colleagues. Sometimes there may be disagreements between the nurses and patients, or with the partner doctors. This could create an inharmonious work atmosphere.

Patient Satisfaction

In the nursing profession, nurses are stretched too thin to handle issues that arise owing to rising patient needs. Not all the demands from the clients may be fulfilled at all times therefore it can hamper a good work environment.

Mandatory Overtime

There are also cases when nurses have to go on mandatory overtime. This can be the result of insufficient staffing levels. Higher patient acuity could also be one of the reasons.

Consulting the Nurse for Medical Queries

It is often observed that nurses are called to solve queries that may be something that only a doctor would be able to answer. Nurses are often asked about their perspective on a symptom or prescribed medication which may put them in a difficult situation.

Patient Relationships

When nurses build close relationship with the patients, their leaving the facilities may adversely impact the psychology of the nurses. The patients` struggles are empathized by nurses but over a period it may take a toll on their emotional stabilities. Emotional bonding with the patient is thus not favourable for their growth in the industry.

The Rapid Advances in Technology

The advancement in technology directly impacts the career roles. The growth of the internet and smartphones have changed the way in which medical equipment and the treatment procedure is taken care of. Nurses’ career roles have transformed with the advent of new technological solutions to problems.

Reach decision making nurses from across the globe with valid email databases. The registered nurse practitioner email list collated by Dunlopmarketing will offer the right marketing tools for assured campaign success and higher ROI. Get access to mailing data on medical marketers, hospital recruiters, pharmaceutical industry executives and more for assured campaign success. Our well researched nurses’ mailing lists has the accurate contact details of medical professionals from the healthcare industry. Marketers may reach prospects and business decision makers for the sale and promotion of their products and services effectively.

The Major Responsibilities Of The Chief Technology Officer

The Chief Technology Officer is often known as the CTO. The CTO is a high ranking corporate officer who reports to the CEO of the organization.  The job responsibilities of the CTO are so versatile that they often overlap with the responsibilities of the CIO and CSO (Chief Science Officer). Based on the size and revenue generated, an organization may have all three or lesser information officers that perform a multitude of crucial technology related operations across the organization.

The key responsibilities of the CTO may be explored as follows:

  • Identify the opportunities and risks associated with the business
  • Monitor and manage the research and development section of the company
  • Actively participate in the corporate governance across manufacturing industries and others.
  • Effectively manage the technology strategy and communicate the same to the strategy partners including investors, partners and employees.

Besides, the CTO is responsible for maintenance of technology standards and compliance with the set norms and regulations across industries. The key job responsibilities change based on the type of the organization. However, their responsibilities are along the lines of technological advancements, regulation and timely up gradation.

Here is a peek look at the other responsibilities of the CTO:

Monitor and effectively manage the technological blocks:

The CTO is well versed in technology related aspects hence his responsibilities include helping teams to choose the best technology protocols to manage products and services available.

Validate the tech road map:

Often, the validation process is a tricky one as products are transformed depending on the changing market trends. The CTO and his team ought to design a tech road map to get to the crux of the technological solution. This helps effective validation of products and offerings.

Assessing the Code Quality:

Big, small and medium size companies have varied dynamics that are subject to change. These changes may happen too fast and when subject experts like the CTO handle the code reviewing aspect, the processes get streamlined.
In addition to the above, the CTO should be able to understand the changing market trends. The technological officer is a key official responsible for constructing a pragmatic approach to build a cost effective module that will help the business to grow.  Additionally with his technical prowess, the CTO may analyze cost benefits and act as the deciding factor for start-ups.

CTO At The Operational Level:

Being the technical backbone of the organization, the CTO provides technical support and training and he is responsible for maintaining the industry best practices at all times.  At the operational level the role of the CTO is unique as he has to maintain the technology standards and follow it up with the latest and changing industry trends. Ensuring cost effective procedures ensue throughout the production and distribution phases are among the crucial steps that determine the success of the CTO`s functions, responsibilities and effective role in the organization.

Why is the CTO indispensable across organizations?

The CTO is responsible to share knowledge and mentor the knowledge pool of the organization. He ensures that technical knowledge sharing happens at different levels. He resolves and develops the annual operating and capital budgets that may be ideally utilized for operational activities. Besides, the CTO oversees processes involved in recruitment, candidate retention and more. You may reach such enterprising CTOs for effective business communication at their respective email addresses by investing in the CTO mailing list from Dunlopmarketing. The databases are collated from reliable sources and verified for higher levels of accuracy and assured campaign success.

The CTO has a diverse role across organizations. He works to ensure the companies technological processes thereby adding a responsible social essence to the quintessential CTO job responsibilities.

Written By Andrea Price

For Dunlopmarketing

Contact us for more information.

Write to us at info@dunlopmarketing.com

Call us Toll Free: 800 310 8349

Healthcare Email Databases- How They Help The Healthcare Sector

The healthcare industry is undergoing digitization at a rapid pace. As a result there is tremendous transformation from paper to electronic records. Thus healthcare databases are gaining popularity. A well-researched and verified database is the first step to using good data for business communication, maintaining health records and more.

What is a Healthcare Database?

Database is the collection of data that is organized for storage. It is ready to be accessed and retrieved at any point of time. Healthcare databases have replaced paper documents, file folders and filing cabinets. Healthcare businesses including suppliers, pharmaceuticals or medical labs find healthcare databases highly useful as it helps key decision makers to communicate marketing messages effectively. Modern digital marketing service packages are the ideal investments and they help in effective brand promotion, lead generation and much more. They are effective tools that help marketers achieve their business goals successfully.

The key advantages of using healthcare databases:

  • Healthcare databases facilitate effective storage of data that may be stored and retrieved effectively.
  • The front-end software ensures data integrity and since the data is electronic it allows quick and accurate processing of transaction like lab results and payment claims to list a few.
  • The digitization of healthcare databases has shed light on the fact that the amount of data that healthcare centers are able to store is massive and the huge data repositories will enforce cost effective healthcare.
  • The exhaustive healthcare industry has thousands of healthcare lists of decision makers from Health Care Services, Care Facilities, Medical & Diagnostic Laboratories, Physical Therapists and more. With the authentic lists, marketers may choose the right step of the ladder to reach decision makers, retrieve data and more.
  • Authentic mailing lists foster trust and marketers may effectively promote products and services without any delays.
  • Promotion, sale and marketing products in the niche category is now so easy with our valid mailing lists.
  • Most recipients of mailers, and other promotional offers become dependent on them to get educated on the latest launches and enticing offers.

The opt-in email lists are trending and at Dunlopmarketing we have an exhaustive repository of healthcare lists that will help marketers reach their targeted audience effectively.

Disadvantages of healthcare mailing lists:

The manner in which healthcare lists network in the market is yet to show its results.

Poor data may adversely impact the outcome of the campaigns and result in bad sender reputation for marketers.

Lack of technical support to maintain and retrieve records makes it impossible for marketers, healthcare record keepers and more to maintain records.

Overcome the challenges by transforming weaknesses into strengths and threats into opportunities by ensuring that as marketers and investors in healthcare lists you also keep yourself updated on the latest trends. It also helps to:

  • Stay abreast on the target audience
  • Reach healthcare professionals including doctors and nurses
  • Explore a multitude of distribution opportunities through extensive market research
  • Get high-quality data for higher deliverables and assured campaign success

Whatever be the reason to choose digitized databases, Dunlopmarketing provides exhaustive lists of healthcare decision makers for successful campaigns, brand building and higher business revenue.

Top 4 Changing Work Trends in the Nursing Profession

To do what nobody else will do, a way that nobody else can do, in spite of all we go through; that is to be a nurse”- Rawsi Williams ( Veteran Registered Nurse and Attorney)

The healthcare profession worldwide is witnessing an impeccable transformation owing to the advancement in technology and an ever-changing patient population. Did you know that in the US alone there will be huge demand for nursing profession in the years to come? According to the Bureau of Labor Statistics, the US will need over 1 million new nurses by 2022.  This huge demand for nurses is driving the educational offering. Multiple online nursing and short term courses are mushrooming and gaining popularity like never before. This offers unmatched flexibility for nurses to hone their skills whilst pursuing a career.


Nurses- Art of Selfless Service


Distribution of Services Across Facilities.(Source: http://www.nursingsite.com)

Nurses are in the front line of many of the technological progresses that are witnessed worldwide. Thus nursing is becoming increasingly complex. There are prominent nursing trends that have taken the healthcare domain by storm. Some of the trends are explored below.

As the baby boomer generation is aging, there are more people in the USA entering the health care system for medical care. With the influx of  more patients, nursing is set to get complex and nurses worldwide will have to excel despite fewer resources. Older employees will retire and there may be an acute shortage of staff to provide patient care at healthcare facilities.

Here is a look at the healthcare trends that will affect American nurses through 2016 and beyond.

Shortage of Nursing Staff:

Advancement in technology has impacted the career options that are there for nurses today. Aspirants may often choose other paramedical courses over nursing resulting in shortage of the number of nurses. In the USA over 50% of nurses are over the age of 50, which reiterates the need to fill a lot of empty positions in the coming years.

The new group of nurses will fill the position of the retiring ones. They are definitely going to be more ethnically diverse and tech-savvy which undeniably is an advantage to the healthcare sector.

More Jobs Outside The Hospital:

The ‘Affordable Care Act’ has transformed the way the older population is going to be cared for. The elderly wish to stay at home rather than at hospitals. This demand has resulted in hospitals opening up facilities like assisted living and rehab centers.

Thus employment opportunities for nurses have gone beyond hospitals to geriatrics, palliative and hospice care. The education system has to thus prepare nurses for a wide range of roles.

The Predominant Role of Technology:

Education prepares nurses to be better equipped to face technological challenges at the workplace. They are often exposed to simulators across school settings so they can practise before dealing with a patient face to face. Additionally, simulations may be used to asses a nursing student`s skills.

The emergence and adoption of electronic health records has changed the face of health care data management. Ever since the EHR systems have been going mobile, nurses are able to pull up records at any point of care and not necessarily at the nursing work station.

Increased Interaction of Nurses With Other Healthcare Providers:

“Chronic diseases were responsible for 7 of 10 deaths in 2010” as per reports by Centres for Disease control and Prevention. During that time treating people with chronic disorders accounted to 86% of the nation`s health care costs.

In the current health care scenario, nurses have decision making powers to decide on the type of care to be provided to patients based on the patient`s health record. These changing trends will offer nurses the opportunity to interact with and chart out collaborative programs in the best interests of the patient. During emergencies when there may be a shortage of providers, nurses will play a predominant role to ensure that patients are able to take care of themselves at home or any other facility.

In a bid to help nurses cope with the many challenges they face at work, the healthcare sector is working towards ensuring a better environment for nurses. The following objectives put forth by the healthcare domain will help us understand the steps outlined for enhancing the work experience for nurses worldwide:

Foster a Safe Work Environment:

Nurses today work in complex and stressful work environments and they are subjected to life threatening situations like viral outbreaks, other epidemics and workplace dangers. Nurses are thus being educated on the hazards and the best ways to cope with them.

Collective Healthcare

Owing to the Affordable Care Act, nurses are now employed across team based environments. Such collaborative care system included nursing professionals, pharmacists and social groups to share the data so as to augment the quality of patient care. Reach leading decision making nurses with nurse email list from Dunlopmarketing.

The future of nurses is bright and the demand for medical care will open new and bigger opportunities for aspirants and nurses. Whether its travel nurses that wok and travel to different parts of the world, or special care nurses that acquire new skills while pursuing jobs, the work trends for nurses have witnessed changes like never before. The changing trends will add to their professional credibility.