Myths About Travel Agencies

Mention the phrase “travel agent” to many travelers, regardless of age, and they can’t imagine why they would ever use one. It’s easier and faster than ever to book a hotel, airline ticket or car rental online, and there are user reviews everywhere, so why would anyone need an agent? We found out when we looked at some of the myths about how they work.

Travel agency executives

When planning a vacation, there are many things to take into account. You’ll need to search for kid-friendly hotels and attractions, flights, restaurants, deals, etc; and that’s not always an easy feat on your own. That’s where travel agents come in, to help you plan a vacation and take some of the stress off.

We are here to ease your mind about working with travel agents by debunking 7 myths about them.

I can book the same trip on my own: Yes, you can book a similar trip. But advisors can save you hours of time you’d spend on research and price comparisons. According to emarketer, consumers visit 21 sites in nine sessions before making a travel booking. Travel consultants do far more than just flight or hotel bookings. For example, they arrange car service, personalized tours, VIP activities and travel insurance.

Advisors send you to hotels or cruise lines that pay them higher commissions: They wouldn’t retain clients if they did that. Because they work for their clients, they am not burdened with the commission based business model. They spend time learning what a client wants and then only book travel that fits their personal tastes. They could be getting a huge commission from some cruise line but if the client isn’t a fit, it doesn’t make sense. It’s all about finding the perfect match.

The internet is replacing the need for advisors: The internet is a great resource, but it’s no substitute for the expertise, knowledge, counsel and service of a travel advisor. In fact, people who have tried doing it themselves online are coming back to advisors. Forrester reports that customer satisfaction with online travel agencies dropped 11% between 2007 and 2010, and online loyalty has dropped 33%.

Travelers want to do their own planning and working with an advisor takes away that fun: Good advisors consider themselves planning partners with their clients. They encourage clients to do their own research and planning, then work with them to put the entire trip together. Collaboration with an advisor actually eliminates the stress of the arrangements and lets you focus on the joy of the vacation. Because your advisor is available 24/7 before, during, and after your travels, you’ll have peace of mind throughout the process.

All advisors are the same: Like all professions, each professional is different. It’s like picking a lawyer, doctor or dentist. They need to be right for you and certified by the right organizations. Clients will realize travel agents are counselors and concierges and lifestyle planners. People should choose a travel planner the way they choose a financial planner.

I can get better prices online: This is sort of true…But what you think you pay walking in the door is not what you end up paying when you walk out. I am talking about the upgrades and added amenities that advisors get for clients through relationships with hotels, cruise lines and tour operators. Travel suppliers work to keep their loyalty and business by offering extra benefits to their clients. The pricing, packages and perks advisors can obtain aren’t usually available to the public.

No one uses advisors anymore: Actually, according to the American Society of Travel Agents, advisors sell 51% of airline tickets, 87% of cruises, 81% of tours and packages, 45% of car rentals and 47% of hotels. The New York Times reports that advisor bookings account for one-third of the $284 billion U.S. travel market. And the Bureau of Labor Statistics says that employment of travel advisors will grow by 10% from 2010 to 2020. Since there are more than 100,000 travel advisors in the U.S., that’s a sizable increase.

Travel agencies are not only still around, but they’re actually thriving. In this age of information overload on the internet, people need counsel from experts more than ever. But many people think travel agents are a vanishing breed or don’t understand why anyone would use one. So, let’s stop the continued spread of these old travel myths.

Let’s fight these fears, dispel the myths about travel, and encourage more people to get on the road and explore the world.

So do you want to reach out to these travel agency executives? Then Dunlopmarketing’s Travel Agency Executives Email Lists guarantees you in providing the best global data available on Travel Agents spread across the globe.

Written by: Andrea Price for Dunlopmarkerting
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Impact of Social Media on Travel and Tourism Industry

In the contemporary world, social media has become quite impactful with regards to every industry across the globe, and having said that, the travel and tourism sector is no exception. The influence that social media has on the travel bookings of wanderlusts is massive, right from researching on the various untraveled destinations to selecting affordable yet good hotels. According to a recent market survey, 38% of US travelers and 64% of non-US travelers have taken to social networking while travelling. Modern-day travelers make effective use of social media platforms like Facebook, Twitter, Pinterest, Instagram etc. to research, review and also to purchase travel packages. With time, the travel industry has become revolutionized with the help of social media as it offers you first-hand experience in the form of check-ins, informative photographs on destinations, stays and post the trip-status updates.

Let us glance through the benefits social media offers to the travel and tourism industry hereon:

Keeping a tab on your competitors

With each passing day, competition increases exponentially in the travel and tourism sector, which raises the potential this sector has in regards to growth and economic development. It is always a good idea to keep an eye on your competitors and take a note of their business strategies if you wish to gain great marketing opportunities and stay ahead in the league. You can visit the social media pages of your business rivals in order to get an inkling as to what they are doing or not doing. For instance, F5 Escapes has recently come up as a blooming all women’s travel group that has remarkable followers online, say Facebook and Twitter.

Identifying, understanding and engaging with your audience

It is very important to have a clear understanding of the requisites and demands of customers in order to reach out to them. Gone are the days of traditional marketing, wherein identifying a potential audience base was not an easy thing. With the advent of social media, understanding your targeted audiences and interacting with them have certainly become more productive. With social media, one can interact with a massive online crowd, respond to comments, ask questions, resolve queries and post useful content. By paying close attention to online conversations, you too can surely have a thorough understanding of your audiences’ needs. The data that social media networks gather for you shall enhance your marketing strategies and render a loyal customer base.

Recognizing your brand advocates

You may come across a few customers who voluntarily discuss and share details about your brand, product or services, provocating audience comments, more follows, etc. This one kind of referral marketing which may include article share, email and video sharing, fostering the ‘word of mouth’ messages to others. These type of referral marketers are also known as brand advocates.

Coming back to ‘word of the mouth’ or WOM, it is imperative for any developing business. Since, people search for reviews before booking a hotel or visiting a restaurant, the impartial reviews by the brand advocates shall lend a helping hand to your marketing.

Smooth, great and hassle-free customer service

 Customer service plays a great role in the success of travel and tourism business. A great and seamless customer service creates a world of difference by ensuring that your existing customers are retained as well as new customers are acquired. You can deliver optimum customer service by giving prompt response to customer queries and by resolving them across your social media brand pages. You can also strike a post-vacation conversation with a traveler to discuss about their experience with last-minute travel booking or may also send a survey for useful feedback and reviews as this can impact the decisions of others in choosing your services.

Social media has surely revolutionized the travel and tourism industry to a great extent. As per research, almost 80% of travelers across the globe have claimed that they followed reviews updated online by their social media friends. Owing to various benefits that social media offers, travel and tourism industry executives have started using it extensively for branding and marketing of their services. What they get in return are immense profits and a broader customer base.

Created for: Dunlopmarketing (Website: by Andrea Price

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